Sell Your Art & Photos Online Using Squarespace
If you’re an artist, photographer or creator, you’ve likely already spent time and energy trying to sell your work online. There are a variety of platforms you can use such as Etsy, Redbubble, and Zazzle to name a few. However, you would likely benefit more from having your own website to showcase your art or photography, one that you can customize to match your branding and your unique style. By doing so you also are not competing with other artists and creatives or having to succumb to algorithms that may not show your work in the search results.
One of the best website platforms to sell your art, photographs, and creations online if you have a small inventory is Squarespace. Read on to learn more about its capabilities and features.
Squarespace Capabilities & Features
Squarespace allows you to build your own unique, branded artist or photography website utilizing their customizable templates which are mobile-optimized for laptops, phones, and tablets. They support all major content allowing you to create your store, embed images, and videos, and have a blog. They offer a streamlined blogging experience that allows you to schedule posts and have multi-author functionality. You can even host your own podcast and communicate with customers through their email marketing services. These are great ways for you to promote your products and drive traffic to your website.
Unlike platforms such as WordPress, you don’t need coding experience to create a website that meets your needs. However, if you do wish to use more advanced features, they also have built-in custom coding capabilities.
One of the best features they offer is access to comprehensive analytics, so you can better tailor your customers’ experiences by seeing what features work and what do not. This artist and photography website builder boasts built in Search Engine Optimization (SEO) tools, so you can be sure that customers are able to easily find you. For more advanced SEO help check out Pathfinder SEO. Finally, Squarespace has some of the best customer support. You can use their 24/7 email support, live chat, and community forum for any questions you may have.
Squarespace Benefits
Why use Squarespace over other website builders? For starters, they offer affordable prices for the content delivered. Although other platforms may advertise open-source website creation, if you want to really build your brand, you will still have to pay money further on down the road, and it won’t necessarily be cheaper. For example, with WordPress, you will have to pay a series of fees for varying features that you can add as you go. There are free themes you can use, but there is a cost for higher-quality ones. Additional plugins may also cost you money, in the form of either subscription fees or a single charge. Plus you will also have to pay for website security.
Squarespace offers affordable pricing plans that include everything you need to create a beautiful website with an online store and no transaction fees. You will also fill orders with 0% commission; a much better deal than selling through third-party platforms, such as Etsy, Redbubble, or Zazzle, all of which charge a commission. Additionally, your first year using your domain name is completely free. Plus, creatives who work with me receive a discount as well since I am a Squarespace Circle Member.
Although anyone can use Squarespace for nearly any purpose, it is an especially beneficial platform for artists, photographers, and creators. Sell your art online, showcase your photography to clients, or start a blog or podcast from a streamlined, professional, and user-friendly system.
How to Get Started
To get started building your website on Squarespace simply go to their site and set up an account. You will need to choose a paid plan that best suits your business and purchase a domain name or transfer an existing one. Once you have completed these steps, the setup is fairly straightforward.
Feeling overwhelmed, or don’t really have the time needed to dedicate to building your site? You may benefit from hiring a website designer to do the heavy lifting for you. Website designers are professionals who have a considerable amount of knowledge and experience in the areas of branding, and graphic design and will know how to create a strategic layout that converts visitors into customers. They will ensure that your site reflects your brand and can keep it updated for you as well.
Squarespace is a great option for your creative business. With affordable prices, comprehensive analytical tools, and a myriad of attractive and versatile themes, it outranks its competitors in a good majority of categories.
Ready to create a website that gets you sales?
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