SEO stands for Search Engine Optimization. It's a series of best practices and principles that help people find your products when they're searching online. One of the most effective, free ways to increase your search rankings (and attract the right kinds of customers) is through content optimization. When talking about SEO, you'll often hear experts only refer to what Google does, or how things look in Google results. This is because Google is the leading search engine, and many of the other search companies follow their lead. Don't worry, though – when you do some of the SEO steps we'll be talking about today, people will be able to find you more easily on all search engines.

One of the most effective ways to get your message out on social media is through creating awesome content for your website, blogs and social posts.

Content is king and is a major buzzword. Content is the product of your entire organization - from your core content (the programs and services you offer) to social content (what you share with the outside world), all tells a story about your brand.  

Your message in the content provides a way and a means to attract the right and perfect customer to you without digging too deep into your pocketbook.   

Content marketing, along with smart SEO (Search engine optimization) enables everyone to get their message out in a way that is similar to advertising in that it gets to the people who want to know about it organically.