Just like your social media accounts, you will need to take the time to build the trust of your followers and others on Pinterest. You do that by being consistent, honest and helpful. If you do this, your Pinterest experience will be very positive and can be profitable for your blog or business.

The main difference between those who are successful and those who aren’t is trust. People like to read blogs and buy from people whom they trust. Here are 7 ways you can build trust through Pinterest and gain more followers.

It’s important to promote your Pinterest account as that is a major traffic generator.  According to Pinterest: 93% of Pinners say they find new ideas on there and 72% of Pinners find new brands and services. That's all potential readers for your blog and customers for your products. So what are some of the ways you promote your page? Well first you should integrate Pinterest with your social media accounts. Note that I didn’t say Pinterest was also a social media platform… because it’s not. Remember it’s a search engine. So when you first set up your Pinterest account, connect it with Facebook and Twitter using the tools available. Use that to find and invite the friends you already have. Be sure to cross-promote as much as possible and always mention or link your Pinterest account or pins when appropriate.

One of the most effective ways to get your message out on social media is through creating awesome content for your website, blogs and social posts.

Content is king and is a major buzzword. Content is the product of your entire organization - from your core content (the programs and services you offer) to social content (what you share with the outside world), all tells a story about your brand.  

Your message in the content provides a way and a means to attract the right and perfect customer to you without digging too deep into your pocketbook.   

Content marketing, along with smart SEO (Search engine optimization) enables everyone to get their message out in a way that is similar to advertising in that it gets to the people who want to know about it organically.  

Creating pins that get shared on Pinterest is all about using great images and the words you use to convey your message. You want to attract the reader’s attention so they will stop and click on your pin to share it and to click through to your blog post or sales page. Here are 7 easy steps to help you get started.

1. Choose the Right Images – Using images on Pinterest is a necessity; without images, there is no Pinterest. But you need to ensure that you use high-quality images that are legal to use. You can find images at a variety of free online photo sites as well as sites that charge per photo or have a membership plan. A great site for feminine styled photos is Styled Stock Society. Another great resource is Creative Market.  They have quite a bit to choose from and the cost per photo is affordable.