Retailers know that many people start their planning and shopping early whether it’s in a brick and mortar store or online. The holidays are a busy time… buying gifts, planning and attending parties, traveling to visit relatives...there's a lot to do. Holiday sales has actually been increasing each year and is predicted to hit as much as $730 billion this year!* So how can you get in front of these shoppers with your blog content and products? Figure out who they are and what they're looking for.

Making relevant Pinterest boards takes planning, effort, and organization. The content they contain needs to be what you’re audience is searching for. Here are 10 ways you can create boards that your audience will definitely want to follow.