The more visible you are to your target customer the more sales you can make. A great way to do this is by appearing as a guest on a podcast. This trend has been increasing its reach every year. In fact, 16 million people in the US are “avid podcast fans.* #sellart #makemoneysellingart #artbusiness #photographybusiness

SEO stands for Search Engine Optimization. It's a series of best practices and principles that help people find your products when they're searching online. One of the most effective, free ways to increase your search rankings (and attract the right kinds of customers) is through content optimization. When talking about SEO, you'll often hear experts only refer to what Google does, or how things look in Google results. This is because Google is the leading search engine, and many of the other search companies follow their lead. Don't worry, though – when you do some of the SEO steps we'll be talking about today, people will be able to find you more easily on all search engines.

What is a brand? And, how do you develop a brand for your business? There are a lot of elements that make up a strong brand, but first let’s define what a brand is.

Your brand is how your customers perceive you – what they think about your products, how they feel about them, and you. Your brand is a promise to your customers. It’s not something you can touch or see, but instead is more like your customer’s feeling about your business.

Whether you created your website yourself or had someone else do it for you. There are certain elements that will attract your customers and keep them coming back. The last part is important especially if you sell products because if someone land on your website once that doesn't mean they’ll return. So here are the elements for how to design a website that attracts customers (and keeps them coming back).

Retailers know that many people start their planning and shopping early whether it’s in a brick and mortar store or online. The holidays are a busy time… buying gifts, planning and attending parties, traveling to visit relatives...there's a lot to do. Holiday sales has actually been increasing each year and is predicted to hit as much as $730 billion this year!* So how can you get in front of these shoppers with your blog content and products? Figure out who they are and what they're looking for.

One of the most effective ways to get your message out on social media is through creating awesome content for your website, blogs and social posts.

Content is king and is a major buzzword. Content is the product of your entire organization - from your core content (the programs and services you offer) to social content (what you share with the outside world), all tells a story about your brand.  

Your message in the content provides a way and a means to attract the right and perfect customer to you without digging too deep into your pocketbook.   

Content marketing, along with smart SEO (Search engine optimization) enables everyone to get their message out in a way that is similar to advertising in that it gets to the people who want to know about it organically.