What is a brand? And, how do you develop a brand for your business? There are a lot of elements that make up a strong brand, but first let’s define what a brand is.

Your brand is how your customers perceive you – what they think about your products, how they feel about them, and you. Your brand is a promise to your customers. It’s not something you can touch or see, but instead is more like your customer’s feeling about your business.

Whether you created your website yourself or had someone else do it for you. There are certain elements that will attract your customers and keep them coming back. The last part is important especially if you sell products because if someone land on your website once that doesn't mean they’ll return. So here are the elements for how to design a website that attracts customers (and keeps them coming back).

Did you know your logo is an integral part of your branding?

Not only does a high quality logo show your customers that your business is professional, but it also differentiates you from your competitors and creates a powerful memory of who you are. They’ll think of you the next time they need the type of product or service you offer. This is because your logo and branding has been perfectly communicated in just a few seconds. This creates a lasting impression and what is known as brand identity.